If you’ve ever wondered why some websites always seem to pop up first on Google, the answer often lies in how well they align with search intent. Search intent, or user intent, is simply the reason behind a search. Whether someone is looking to solve a problem, research options, or make a purchase, understanding this intent can transform your content strategy—and your results.
Here’s a simple breakdown of what you need to know about search intent and how it can help your business get noticed online.
What Is Search Intent (And Why Should You Care)?
Search intent is just a fancy way of saying: “What’s the real reason someone is searching?
Think about it:
Are they trying to learn something?
Are they looking for a specific website?
Are they comparing options before buying?
Or are they ready to make a purchase right now?
When your content matches what people are looking for, they’re more likely to click on your website, stick around, and take action.
Picture this: You own a local bakery. If someone searches “best cupcakes near me,” they’re not looking for a recipe—they want to buy cupcakes. If your website has a page showing your flavors, prices, and store hours, you’re much more likely to get their business. This is what it's all about. Be sure to set your intentions when creating content, blogs, keywords and more for your business.
The 4 Types of Search Intent
To help you better understand your audience, here are the four main reasons people search online:
Navigational Intent
What it means: They’re trying to go to a specific site or app.
Example: Searching “Netflix login” or “Starbucks menu.”
Tip for your business: Make sure your website is easy to find by showing up for searches with your business name.
Informational Intent
What it means: They’re looking for answers or guidance.
Example: “How to change a flat tire” or “What is SEO?”
Tip for your business: Write helpful blogs or guides to answer common questions your audience has.
Commercial Intent
What it means: They’re thinking about buying something but want to research first.
Example: “Best plumbers in Detroit” or “Top yoga mats 2025.”
Tip for your business: Showcase reviews, testimonials, and comparisons to help them decide.
Transactional Intent
What it means: They’re ready to take action—buy, book, or sign up.
Example: “Order pizza near me” or “Sign up for personal training.”
Tip for your business: Make it easy for them to complete the action with clear CTAs like “Book Now” or “Shop Here.”
Why Should This Matter to You?
Let’s say you’re a hairstylist, and someone searches, “How to stop hair breakage.” They’re looking for help, not to book an appointment—yet. If you write a blog sharing tips and include a subtle mention of your salon services, you’ve started building trust. Next time they’re searching “best hairstylists near me,” you’re already on their radar.
Matching your content to search intent not only builds trust but also drives traffic to your website and increases the chances of converting visitors into customers.
How to Use Search Intent to Your Advantage
You don’t need a big budget or tech wizardry to get this right. Here’s how to do it step by step:
Start with Keywords People Actually Search
Think about and what everyday people might type into Google if they’re looking for your service.
For example:
“Affordable landscapers near me”
“How to fix a leaking faucet”
“Top-rated wedding photographers”
Use free tools like Google’s Keyword Planner or AnswerThePublic to find real questions people are asking. Then craft your message around those topics.
Create Content That Feels Like a Conversation
Imagine you’re talking to a customer face-to-face. If they’re curious, give them information. If they’re ready to buy, make it easy for them. For example:
For informational intent, write blogs like “5 Common AC Problems and How to Fix Them.”
For transactional intent, have pages like “Schedule an HVAC Tune-Up Today!”
Guide Them with a Call-to-Action (CTA) Don’t leave people hanging. After they read your blog or land on your page, tell them what to do next.
CTAs like:
“Call us for a free estimate.”
“Shop now and get 20% off.”
“Sign up for our email tips.”
Why It Works for Everyone
This approach isn’t just for big businesses with massive marketing teams. Whether you’re a local coffee shop, a photographer, or a freelance graphic designer, understanding search intent helps you connect with people on a more personal level.
It’s like knowing what someone wants before they even ask—and showing them you’re the perfect fit.
At Level Up Daily, we help small businesses grow by creating content that gets noticed. We make sure your website answers the questions your audience is asking—and guides them to take action.
Want to grow your business and connect with more people? Let’s make it happen. Contact us today for a free consultation, and let’s get your content working for you.
Comments